Event planning and coordination | Brand development | Direct mail campaigns | Marketing collateral | Media relations | Website development
Work of Art
Artspace is the nation’s leading nonprofit real estate developer for the arts. By creating hundreds of affordable live/work spaces for artists from California to New York, they have preserved space for artists and arts organizations, revitalized neighborhoods, encouraged economic growth, and provided vital support for the arts in cities large and small.
From 1998 – 2001, I was Artspace’s Manager of Marketing and Communications. I managed the development of the organization’s first website, guided a brand update, developed print materials, and implemented media relations policies and procedures. But perhaps my most visible—and undoubtedly “largest” project—was coordinating the media relations surrounding the relocation of the nearly 6 million pound Shubert Theater in 1998 – 99. We even made it into the Guinness Book of World Records! Today, the former Shubert Theater is now The Cowles Center for Dance & The Performing Arts, a thriving cultural center in downtown Minneapolis.
Shortly after starting Parker Creative Communications, I was happily reunited with Artspace. As a consultant, I continued to work with their staff on a variety of projects. My work included assisting the Artspace consulting team with community survey outreach and coordinating groundbreaking and grand opening events, including celebrations as large as 2,000 people, six food trucks, and three stages of live music to smaller, more intimate community gatherings. Through the years, I have thoroughly enjoyed assisting the good people of Artspace in promoting and commemorating their essential work in communities across the country.