The Transformed Tree
Visual identity update | Website development | Direct mail and newsletter | Professional awards participation | Print advertising | Ongoing media relations
The Transformed Tree (and its logo) was established in 1973. Times changed, but The Transformed Tree’s reputation for quality craftsmanship, full-service remodeling, and cabinetmaking never wavered. Their name recognition was strong. But the logo and marketing materials—well, let’s just say they needed some remodeling.
For 50 years, The Transformed Tree has set itself apart from other area remodeling companies by housing its own custom cabinet shop, offering the finest workmanship, utilizing a design/build approach, and providing steadfast scrutiny of every detail. The updated logo emphasizes their custom-crafted approach while still maintaining aspects of the original, established identity. Working with Erin Scott of Wylde Hare, LLC, we created a comprehensive and strategic marketing program that brought in new design elements and a new website while honoring the company’s deep-rooted heritage. We also collaborate on all photography and project descriptions. This award-winning company now has a brand and strategy reflective of its exceptional work and reputation.